{"id":136,"date":"2017-03-02T03:48:43","date_gmt":"2017-03-02T03:48:43","guid":{"rendered":"http:\/\/willtittle.com\/?p=136"},"modified":"2017-04-27T21:16:23","modified_gmt":"2017-04-27T21:16:23","slug":"lead","status":"publish","type":"post","link":"https:\/\/willtittle.com\/index.php\/2017\/03\/02\/lead\/","title":{"rendered":"LEAD"},"content":{"rendered":"

[et_pb_section transparent_background=”off” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”on” make_fullwidth=”off” use_custom_width=”off” width_unit=”off” custom_width_px=”1080px” custom_width_percent=”80%” make_equal=”off” use_custom_gutter=”off” fullwidth=”on” specialty=”off” admin_label=”Section” disabled=”off”][et_pb_fullwidth_image src=”https:\/\/willtittle.com\/wp-content\/uploads\/2017\/03\/Lmock-e1493251142732.jpg” show_in_lightbox=”off” url_new_window=”off” use_overlay=”off” animation=”off” admin_label=”Fullwidth Image” use_border_color=”off” border_color=”#ffffff” border_width=”1px” border_style=”solid” disabled=”off”] [\/et_pb_fullwidth_image][\/et_pb_section][et_pb_section transparent_background=”off” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”on” custom_padding=”49.5938px|0px|0px|0px” make_fullwidth=”off” use_custom_width=”off” width_unit=”off” custom_width_px=”1080px” custom_width_percent=”80%” make_equal=”off” use_custom_gutter=”off” fullwidth=”off” specialty=”off” admin_label=”section” disabled=”off”][et_pb_row make_fullwidth=”off” use_custom_width=”off” width_unit=”off” custom_width_px=”1080px” custom_width_percent=”80%” use_custom_gutter=”off” gutter_width=”3″ custom_padding=”1px|0px|0px|0px” allow_player_pause=”off” parallax=”off” parallax_method=”on” make_equal=”off” parallax_1=”off” parallax_method_1=”on” parallax_2=”off” parallax_method_2=”on” parallax_3=”off” parallax_method_3=”on” parallax_4=”off” parallax_method_4=”on” admin_label=”row” disabled=”off”][et_pb_column type=”4_4″ disabled=”off” parallax=”off” parallax_method=”on”][et_pb_divider color=”#ffffff” divider_style=”solid” divider_position=”top” divider_weight=”1px” hide_on_mobile=”on” admin_label=”Divider” disabled=”off”] [\/et_pb_divider][et_pb_text background_layout=”light” text_orientation=”left” admin_label=”Text” header_font_size=”40px” text_font=”Roboto||||” text_font_size=”60″ use_border_color=”off” border_style=”solid” disabled=”off” inline_fonts=”Roboto”]<\/p>\n

LEAD<\/span><\/strong><\/span><\/p>\n

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Task<\/span>:<\/strong> Rebranding and Construction of LEAD<\/span><\/p>\n

Client<\/span>:<\/strong> The University of West Alabama, Institutional Advancement<\/span><\/p>\n

Process<\/span>:<\/strong> Below is the core structure, foundation, sketches, logo, rebranding strategy, marketing, and promotional mock ups.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row make_fullwidth=”off” use_custom_width=”off” width_unit=”off” custom_width_px=”1080px” custom_width_percent=”80%” use_custom_gutter=”off” gutter_width=”3″ custom_padding=”29px|0px|0px|0px” allow_player_pause=”off” parallax=”off” parallax_method=”on” make_equal=”off” parallax_1=”off” parallax_method_1=”on” parallax_2=”off” parallax_method_2=”on” parallax_3=”off” parallax_method_3=”on” parallax_4=”off” parallax_method_4=”on” admin_label=”row” disabled=”off”][et_pb_column type=”1_2″ disabled=”off” parallax=”off” parallax_method=”on”][et_pb_image src=”https:\/\/willtittle.com\/wp-content\/uploads\/2017\/01\/LEADWEBSITE-THISONE-03.png” show_in_lightbox=”off” url_new_window=”off” use_overlay=”off” animation=”off” sticky=”off” align=”left” force_fullwidth=”off” always_center_on_mobile=”on” admin_label=”Image” use_border_color=”off” border_color=”#ffffff” border_width=”1px” border_style=”solid” disabled=”off”] [\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ disabled=”off” parallax=”off” parallax_method=”on”][et_pb_text background_layout=”light” text_orientation=”left” admin_label=”Text” header_font=”||||on” text_font=”Source Sans Pro||||on” text_font_size=”16″ use_border_color=”off” border_style=”solid” disabled=”off” inline_fonts=”Roboto”]<\/p>\n

Project<\/span><\/strong><\/p>\n

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LEAD stands for Livingston Early Alumni Development and it is a student run club\/ organization that enhances our students\u00a0networking, leadership and job oriented skills by interacting with the University of West Alabama (UWA) alumni and future employers.<\/span><\/p>\n

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Background<\/span><\/strong><\/p>\n

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LEAD was originally a scholarship organization where only certain members could gain access do to specific scholarships. They would rarely meet and had 1-2 events a year with UWA alumni.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row make_fullwidth=”off” use_custom_width=”off” width_unit=”off” custom_width_px=”1080px” custom_width_percent=”80%” use_custom_gutter=”off” gutter_width=”3″ custom_padding=”41px|0px|0px|0px” allow_player_pause=”off” parallax=”off” parallax_method=”on” make_equal=”off” parallax_1=”off” parallax_method_1=”on” parallax_2=”off” parallax_method_2=”on” parallax_3=”off” parallax_method_3=”on” parallax_4=”off” parallax_method_4=”on” admin_label=”row” disabled=”off”][et_pb_column type=”1_2″ disabled=”off” parallax=”off” parallax_method=”on”][et_pb_button url_new_window=”off” button_text=”Club Reconstruction” button_alignment=”center” background_layout=”light” admin_label=”Button” custom_button=”on” button_text_size=”20″ button_text_color=”#545454″ button_border_width=”3px” button_border_color=”#545454″ button_letter_spacing=”0″ button_font=”Roboto||||” button_use_icon=”default” button_icon=”C” button_icon_placement=”right” button_on_hover=”on” button_letter_spacing_hover=”0″ disabled=”off”] [\/et_pb_button][\/et_pb_column][et_pb_column type=”1_2″ disabled=”off” parallax=”off” parallax_method=”on”][et_pb_button url_new_window=”off” button_text=”Brand Mark” button_alignment=”center” background_layout=”light” admin_label=”Button” custom_button=”on” button_text_size=”20″ button_text_color=”#545454″ button_border_width=”3px” button_border_color=”#545454″ button_letter_spacing=”0″ button_font=”Roboto||||” button_use_icon=”default” button_icon=”C” button_icon_placement=”right” button_on_hover=”on” button_letter_spacing_hover=”0″ disabled=”off”] [\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row make_fullwidth=”off” use_custom_width=”off” width_unit=”off” custom_width_px=”1080px” custom_width_percent=”80%” use_custom_gutter=”off” gutter_width=”3″ custom_padding=”72px|0px|25.5938px|0px” allow_player_pause=”off” parallax=”off” parallax_method=”on” make_equal=”off” parallax_1=”off” parallax_method_1=”on” parallax_2=”off” parallax_method_2=”on” parallax_3=”off” parallax_method_3=”on” parallax_4=”off” parallax_method_4=”on” admin_label=”Row” disabled=”off”][et_pb_column type=”4_4″ disabled=”off” parallax=”off” parallax_method=”on”][et_pb_text background_layout=”light” text_orientation=”left” admin_label=”Text” text_font_size=”32″ use_border_color=”off” border_style=”solid” disabled=”off” inline_fonts=”Roboto”]<\/p>\n

Club Reconstruction<\/strong><\/span><\/p>\n

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Challenge<\/span><\/strong><\/p>\n

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The challenge of reconstructing LEAD was turning it in to something that would create a need to be in. I had to come up with a way to make our students feel like they were getting their moneys worth.<\/span><\/p>\n

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Solution<\/span><\/strong><\/p>\n

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I reconstructed the club based on the one thing college students want… a JOB. The newly constructed LEAD would be for Juniors and Seniors who are at the end of the collegiate career and looking for a career after graduation. So I promoted the ability to find you a job but how? LEAD would give you networking opportunities, job oriented skills and opportunities for scholarships. Let me break it down for you.<\/span><\/p>\n